The Alibaba Group Holding Limited and the Aspect of Disruption Essay

The Alibaba Group Holding Limited and the Aspect of Disruption - Essay Example Notable is that innovation within human societies is as old as history itself. However, it is only from the 19th Century onwards that the greatest level of human advancement vis-à  -vis the period has taken has exceedingly amplified. This has, in turn, influenced the manner in which enterprises conduct their business, especially in the face of increased global competition. As a Chinese e-commerce firm-entity, the Alibaba Group Holding Limited provides platforms on which online sales services can be safely conducted, via available web portals. Most importantly is the crucial element of continuous technological advancement (Schepp & Schepp, 2010). This has availed a platform on which business can be effectively and efficiently conducted online, with some form of security assurance. With enhanced cybersecurity measures, and a growth in consumer confidence in e-commerce has availed a robust and lucrative market arena that remains significantly untapped (Nonaka & Zhu, 2012). As an entity concerned primarily with the provision of sales services, i.e. business-to-business, consumer-to-business or consumer-to-consumer basis, the Alibaba Group is also a provider of other services. These include data-centric cloud computing services, a very successful shopping search engine and electronic payment services. It is important to note that the entity is sector-specific, with its business strategy focusing on technology-supported and enhanced service provision. Taobao, Alibaba’s consumer-to-consumer internet portal is similar to America’s eBay.com. Due to the large-scale nature of the Chinese market arena, the entity features almost a billion products and brands, targeting the multi-billion consumer market. Globally, the website is amongst the 20 most-visited, accounting for over 60% of all parcels delivered in the PRC (Gifford, 2013). This in itself attests to the rapid uptake it has  experienced in this market, further influencing future strategies of market venturing and expansion.