Principles of International Business for Market- myassignmenthelp

Question: Write about thePrinciples of International Business for Target Market. Answer: Recommendation of the target market International or foreign students can be defined as the students who travel to a country different from their country of origin for the purpose of the tertiary study. When it comes to distance education, Australia is considered to be one of the top destinations for international students. In Australia, international students need Visa for studying in an Australian university. However, students who have Scholarship sponsored by Australia and students whose origin is in New Zealand do not require Visa for studying in Australia. The Department of Education and training states that China is one of the biggest sources of International students in Australia. More than 170,547 have been enrolled in different sectors of education in the first six months of the year 2018. Moreover, the number of Chinese students residing in Australia on a student visa is approximately 410,348 (Vassallo 2003). Additionally, students from China comprise more than 23 percent of the total number of International students in Australia. Therefore it can be clearly understood that China can be considered as the target market for the mentioned university. Before selecting China, as the target country to recruit 600 students, it is crucial to understand why Chinese students prefer Australia for completing their educational course. According to a good number of students, Australian Government provides lots of lucrative job opportunities once the students complete their education (Clayton 2003). The job offered by the Australian government is much better compared to that of China and the competitors of Australia in the Global Market. According to other students who have arrived from China, the universities of Australia provide high-quality education. They also consider Australia to be much safer and peaceful compared to its competitors. Apart from that, another crucial reason stated by the Chinese students for selecting Australian universities for educational purposes is that Australia is closer to their home country. In order to attract students from China, the University needs to follow the below mentioned recommendation: The university should increase its perceived level of safety in order to promote itself as a safe higher education sector to the Chinese students (Morel 2012). Considering the fact that educational funding cut in the recent years, has imposed a negative impact on the quality of education provided by the Australian University to the international students, the university must assure high quality of education to gain a competitive advantage in both Global and Australian Market of education. Reference List Clayton, J., 2003. Writing an executive summary that means business.Harv Manage Commun Lett,6(8), pp.3-4. Morel, M., 2012. Writing recommendations and executive summaries.Keeping Good Companies,64(5), p.274. Vassallo, P., 2003. Executive summaries: Where less really is more.ETC: A Review of General Semantics,60(1), pp.83-90.